Vinaithandi Varuvaya

Vinaithandi Varuvaya
Its been really long since I have waited for a movie with so much anticipation and excitement. the movie is worth the effort.. its just magical!!

The basis for my excitement and anticipation are three fold:

1. Gautam Menon – arguably the best romantic movie directors in the post maniratnam era,

2. ARR - the songs were mind blowing

3. Simbhu – totally different portrayal and he rocks.,,ok now dont stop reading this cos I said this.. :)

and each of the above three factors lived up to much more than my expectations!!

The best thing about the movie i feel, is the plot. The plot is pretty simple – hindu boy loves christian girl and the girl loves her parents too much to let go off them..what happens next is what the movie is all about.. There is no separate comedy track, no fights and no villan. 95% of screen time is given to the lead pair – their love story.. this sometimes gives you an impression that its kinda dragging, dull and monotonous. But with that kind of emotion (love) you need that much time to give it its due. The dilly-dallying of Trisha towards Simbhu, how they decide based on such temporal factors and how love binds them even beyond reason and rationale are brought out so perfectly. Hats off to the director !!

Given that its going to be a simple love story with no masala or heart racing action, music and cinematography become very important. ARR’s music is as soul stirring as the chemistry between the lead pair and the locales and shots just add to the momentary pleasure! Right from the title credits you can see the amount of work which has gone in to ensure that they give a fresh feel to the movie. Like I said there is nothing innovative about the plot, it is the presentation and other accompaniments which make the experience truly memorable and refreshing. Speaking of which, please dont enter with a thought that you have come to watch a movie.. keep an open mind..cos its an experience of two people who are desperate to walk the aisle but are pulled back due to social constraints.. The 1st person account type story telling actually adds to this experience.

Of late I felt that Tamil movies were losing their plot with respect to dialogues. The catch in VTV is that its an attempt at bringing out the love between two people and irrespective of their facial expressions what they say will have a huge impact.. and this I think is another plus point for the movie. The dialogues for most part of the movie capture the underlying emotion. Be it the scene where Simbhu is professing is love for the first time or the climax where he describes the girl he has moved on with.. the “ezhuthaalar” has got it bang on!!

Overall VTV is a poignant, picturesque and practical attempt to bring to screen one of the most abused emotions – LOVE.

Inner battle

Life is a very strange object as i would like to say. You don't know what is going to happen and what will happen after a certain things has happened. You just go with the flow. But then i ask myself isn't there any way through which i can control the happenings of my life. A voice form inside me says maybe by following your gut instincts, which if i see from a practical point of view is a very risky proposition but if i think from the heart that is the safest options that pops out before me. In this ongoing battle between heart and the brain i don't know who is right who is wrong who is going to win and who is going to lose but i only hope whoever wins brings the right judgment but somewhere i think i really want the heart to win. Lets wait and watch.

6 Learning from Social Media Workshop - Day 1

Before the start of the workshop ,my opinion on social media was it was just an online platform where you can express your views , But thanks to wonderful training session by Sorav jain and his team i realized the enormous scope and various platforms that can be explored for both personal and business use .

6 Learning s from day 1 -

1.Twitter Marketing tools in depth analysis - Pros & cons

2. ROI for the spends on social media should not be measured with that of sales number , rather should be used as a platform to promote your brand .

3. Learnt to present, promote and protect your and/or your company's reputation online.

4. Content creation strategy key for any success in social media

5. got familiarized with various Social Media Networking sites

6. Advantages of Blogging compared to that with facebook , twitter and traditional media.

Before i end this i would like to agree with the tag line what Echovme uses in their communication - " If u ignore social media now u will regret later "